Puffin Rock

#IrishAbroad: Puffin Rock huge hit in China with 55 million streams in 6 weeks

Nominated for an International Emmy Kids Award this week, animated preschool series Puffin Rock has arrived in China as part of a multi-license deal with China Nebula Group (CNB), including TV rights, digital, merchandising and toys.

Now launched on Tencent, China’s giant digital media network, Puffin Rock has already had almost 55 million streams in its six weeks on air, with the English language version of both seasons rolling out in November.

Puffin Rock follows a family of puffins and their adventures on a beautiful Irish island. Oona and her little brother Baba explore, play and learn with their friends, and always make it home to their burrow to cosy up with Mama and Papa.

The show is narrated by Chris O’Dowd and stars 12 year old Kate McCafferty from Derry as the voice of Oona, who also sings the theme song for the series. The show is a charming mix of natural history facts, pre-school learning relationship dynamics and humour. Puffin Rock is produced with the support of Northern Ireland Screen, Irish Film Board and European Media Fund.

Co-produced by Oscar-nominated studio Cartoon Saloon, children’s media company Dog Ears and Penguin Random House, Puffin Rock is distributed internationally by  Superights.

I think Puffin Rock is one of the best animation series I’ve seen internationally, and this was why I wanted to bring it to China from the first time I saw it. Puffin Rock has extremely high artistic quality, and brings really positive and healthy content to young children. Axinaer, CEO – China Nebula Group

We are delighted to be working with Axinaer and her China Nebula Group and look forward to growing the Puffin Rock brand in China through our partnership with Axinaer and team over the next few years. The initial reaction to the launch on Tencent has been overwhelming with over 50 million streams in such a short period.
Gerry Shirren, Managing Director – Cartoon Saloon

We’re really excited to partner with CNB in China, and can’t wait to see their ambitious plans for our Puffins take shape.
John McDaid, Creative Director – Dog Ears

We are thrilled that Puffin Rock will be launching in China thanks to our new partnership with CNB, and that our stories and characters are now delighting young audiences in China.
Francesca Dow, Managing Director – Penguin Random House Children’s

Puffin Rock is an award winning multi-platform pre-school brand co-owned by Cartoon Saloon Ltd, Dog Ears Ltd. And  Penguin Random House Children’s.  The Puffin Rock animated TV series is now broadcasting worldwide including  RTÉjr in Ireland, Nick Jr, BBC Alba and now Channel 5 in the UK as well as streaming in all major territories worldwide on Netflix. Puffin Rock was a winner of both Best New Preschool Series and Best Animated Preschool Series at the Kidscreen Awards.

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