Leading Irish animation house Brown Bag Films has announced today (August 18th) that it has been acquired by Canadian children’s and family content provider 9 Story Media Group.

The Dublin, and recently Manchester, based Brown Bag Films was established in 1994 by Cathal Gaffney and Darragh O’Connell. In the last 21 years they have garnered a number of awards, including nominations for Academy Awards (Best Animated Short Film 2001 for Give Up Yer Aul Sins, and 2010 for Granny O’Grimm’s Sleeping Beauty), four Emmy Award wins in Outstanding Individual Achievement for Peter Rabbit, and a host of BAFTA, Emmy and Annie nominations for their shows Bing, Octonauts, Doc McStuffins, and Henry Hugglemonster.

The acquisition by provider 9 Story Media Group comes at the end of an eight month process, and will see founders Cathal Gaffney and Darragh O’Connell continue to lead the company under the new umbrella.

9 Story Media Group is a leading content creator, marketer and distributor of kids & family focused intellectual property, with brands such as Daniel Tiger’s Neighbourhood, Wild Kratts, Numb Chucks, Arthur and Peg + Cat. 9 Story represents over 1800 half hours of animated and live action programming, which can be seen on a number international channels and platforms.  With one of North America’s largest animation studios, 9 Story employs over 250 creative and production staff and has produced over 900 half hours of award-winning children’s content.

Brown Bag Films believe that their decision to join the 9 Story family is “a mutually beneficial coming together of two companies with a shared vision, culture and creative philosophy that will protect Brown Bag Film’s authenticity and allow [them] to grow and develop as a company. It will propel [them] to the next level so that [they] can continue to make award-winning animation shows that kids love to watch. What this deal will allow [them] to do is leverage the strengths of both companies and will result in [their] TV programmes and films being seen by even more children world-wide.”

The news will allow Brown Bag Films to expand, and add 50 more staff in the near future.

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