Massive news for the Irish Animation industry with the announcement today by US toy-giant Hasbro that it has acquired the multi-award winning Dublin-based animation studio Boulder Media.

Boulder has produced a variety of award-winning series for Cartoon Network, Nickelodeon, Disney and BBC. As a wholly-owned subsidiary, Boulder will continue to produce animated series on behalf of third-party clients, in addition to producing animation projects for Hasbro’s best-known brands.

Commenting on the news Brian Goldner, Hasbro’s Chairman, President and Chief Executive Officer said:

At Hasbro, we’re building our brands through storytelling, and today, we’re telling richer stories across more platforms than ever before. We are also reinventing traditional modalities of animation production, both creatively and financially. With Boulder, we will deliver the highest quality animation that will engage our audiences with deep storytelling and great characters in a very cost-efficient manner.

Founded in 2000 by Robert Cullen, Boulder is one of the fastest growing animation studios in Ireland with approximately 150 full-time employees. It is best known for producing TV series Wander Over Yonder for Disney, and Go Jetters and Danger Mouse for BBC  Boulder will retain its brand and report into Stephen Davis who leads Hasbro’s entertainment and consumer products licensing division. In February 2016, Hasbro was ranked No. 3 on Fast Company’s list of Most Innovative Companies in Hollywood.

Stephen Davis, Executive Vice President and Chief Content Officer, Hasbro added:

As one of the largest independent studios producing animation in Hollywood, the time is right for Hasbro to acquire its own animation studio, allowing us to expand our animation and storytelling capabilities even further. In Boulder, we have found one of the most progressive, innovative and creative teams in the business. We are thrilled to partner with Rob Cullen, Pete Lewis, Jenni MacNeaney and the entire Boulder team as we significantly enhance the execution of our story-led Brand Blueprint strategy.

Speaking on behalf of Boulder Media, Robert Cullen, Creative Director said:

Boulder and Hasbro have ambitious plans for growth, and working together, we will substantially expand our team and our business. We’re thrilled to have the opportunity to bring to life the Hasbro stories and characters that mean so much to our team, and join a company that’s emerging as an entertainment powerhouse.

Hasbro Studios is responsible for entertainment, brand-driven storytelling for Hasbro across television, commercial productions and short-form content. It develops, produces and distributes content based on Hasbro’s world famous brands, includingTransformers, My Little Pony, and Littlest Pet Shop. Many of its series air on Discovery Family Channel and on networks and digital platforms in more than 190 territories globally. Since its formation in 2009, the studio has received ten Daytime Emmy wins.

On the film side, through its film label Allspark Pictures, the Company has developed and produced a number of features based on Hasbro’s brands. Films in development or planned for release include Ouija 2 (Universal), My Little Pony: The Movie (Lionsgate), Magic: The Gathering (21st Century Fox), Play-Doh (21st Century Fox), Transformers 5, 6 and 7 (Paramount) and a new Cinematic Universe (Paramount) which includes GI:JOE, Micronauts, M.A.S.K., ROM and Visionaries.

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